A controversial wave of criticism has hit the Northern Ugandan entertainment industry after artist Otim Jino Da Champion, popularly known as Jino D Champion, took to social media to denounce what he sees as a serious flaw in the region’s music ecosystem. In a blunt and unapologetic post, he accused bloggers and artist managers in Northern Uganda of being “only after money”, claiming that many have abandoned their role as cultural promoters and industry builders in favor of quick personal gain.
The artist’s statement has since sparked heated discussions across Gulu, Lira, Kitgum, and the wider Acholi and Lango subregions. While some fans and fellow artists have praised Jino D for “saying what needed to be said,” others argue that the statement was overly sweeping and disrespectful to those who genuinely support emerging talent with minimal resources.
In his words, Jino D Champion expressed frustration with how some bloggers and managers demand payment for every form of support, from sharing music to organizing interviews or booking events. “They won’t even post your new track unless you give them mobile money. He praised “Ones beatz” for always supporting “Kamuzuu urban Niga” as his manager and mentor.He claims that producer ones beatz is the only music manager in Northern Uganda.They claim to support the industry, but they’re acting like auctioneers,” he stated in one of his live broadcasts.
According to Jino, these practices have stifled creativity and limited opportunities for artists without financial backing. He points out that while many artists in Northern Uganda operate on passion and determination, the support systems around them are becoming more transactional, with little focus on artistic growth, cultural preservation, or genuine mentorship.
Northern Uganda’s music scene has long been shaped by resilience. From post-conflict recovery efforts to the rise of regional stars who blend traditional Luo instruments with modern beats, the industry has grown steadily despite limited access to major media channels and financial investment.
Historically, bloggers and managers played key roles in nurturing raw talent. In the absence of national exposure, local media voices became critical in helping artists rise beyond their neighborhoods. Bloggers served as the bridge between artists and the public, while managers helped organize gigs, handled studio schedules, and coordinated radio plays – often without pay.
The rise of social media platforms, YouTube monetization, and digital distribution has transformed the music landscape. Blogging has become a side hustle, or even a full-time job, for some youth. Managers too are now expected to behave more professionally, aligning with trends seen in Kampala, Nairobi, and Lagos.
The flip side of this evolution is a shift in priorities. More and more, monetization is driving motivation, and many creatives are asking: if artists are making money from their music, shouldn’t bloggers and managers earn something too?
While that logic holds, the danger lies in gatekeeping – when support is given only in exchange for money, many talented but broke artists are left behind. This is the core of Jino D Champion’s frustration.
However, Jino’s statement—that “all bloggers and managers are after money”—has been criticized for being unfair and unconstructive. It disregards the efforts of individuals who have supported artists for years without asking for a single shilling.
The entertainment industry in Northern Uganda is still growing. What it needs now is solidarity, honesty, and structure, not division. Artists like Jino D Champion should feel free to voice their frustrations—but should also channel that criticism into productive conversations.
Rather than accusing all managers and bloggers of greed, it would be more useful to distinguish between those who exploit artists and those who build them. It’s also important for artists to understand that professional support requires mutual respect. Paying for services isn’t inherently wrong; it’s about ensuring the value offered is real, fair, and transparent.
Instead of deepening the divide, perhaps this controversy can serve as a turning point. Northern Uganda needs a new generation of music leaders—artists, bloggers, DJs, producers, and managers—who are committed to growth over ego, empowerment over profit.
Jino D Champion’s frustration is real and shared by many. But progress won’t come from blaming everyone in the system. It will come from naming the real problems, calling out unethical behavior individually, and working together to build a more ethical, inclusive, and artist-centered industry in Northern Uganda.
Stay tuned to Musicwaa for more updates…
